Rolex Datejust 31 31 mm, Oystersteel, M278240-0018
CHF 6 900
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
Boutique Rolex Genève is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.
-
Reference
278240
-
Model case
Oyster, 31 mm, Oystersteel
-
Waterproofing
Waterproof to 100 metres / 330 feet
-
Bezel
Domed
-
Dial
Bright blue
-
Strap
Jubilee, five-piece links
-
Movement
Perpetual, mechanical, self-winding
-
Calibre
2236, Manufacture Rolex
-
Certification
Superlative Chronometer (COSC + Rolex certification after casing)
Bright blue dial
The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.
Oystersteel
Rolex uses Oystersteel for its steel watch cases. Specially developed by the brand, Oystersteel belongs to the 904L steel family, alloys most commonly used in high-technology and in the aerospace and chemical industries, where maximum resistance to corrosion is essential. Oystersteel is extremely resistant, offers an exceptional finish once polished and maintains its beauty even in the harshest environments.
The Jubilee bracelet
The design, development and production of Rolex bracelets and clasps, as well as the stringent tests they face, involve advanced high technology. And, as with all the components of the watch, aesthetic controls by the human eye guarantee impeccable beauty. The Jubilee, a supple and comfortable five-piece link metal bracelet, was designed and made especially for the launch of the Oyster Perpetual Datejust in 1945.
Model availability
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
Boutique Rolex Genève is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.
Contact us
Book an appointment
Book an appointment
Appointment purpose
We offer you an in-store experience with one of our Rolex advisors who will share their expertise to guide you and answer all your questions.
Please select the purpose of your appointment.
Book an appointment
Please note
Kindly note that the availability of certain Rolex watches in our boutique may be limited.
Please note that you may visit the boutique directly to bring/collect your watch to/from our after-sales service.
Book an appointment
Please choose a date and time
Select an availlable time
Book an appointment
Please enter your contact information
Book an appointment
Your appointment is confirmed
We are pleased to confirm your appointment at Boutique Rolex Genève.
Thank you to introduce yourself at the entrance upon arrival, a Rolex sales advisor will be available to welcome you.
Your appointment details
Purpose
Date
Location
