Rolex Datejust 31 in 18 ct yellow gold M278288RBR-0006 at Boutique Rolex Genève

Rolex Datejust 31 31 mm, 18 ct yellow gold, M278288RBR-0006

CHF 43 900

+41 22 302 44 44

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Model availability

Reference

278288RBR
Model case

Oyster, 31 mm, yellow gold and diamonds
Waterproofing

Waterproof to 100 metres / 330 feet
Bezel

Set with diamonds
Dial

White mother-of-pearl set with diamonds

Strap

President, semi-circular three-piece links
Movement

Perpetual, mechanical, self-winding
Calibre

2236, Manufacture Rolex
Certification

Superlative Chronometer (COSC + Rolex certification after casing)

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Mother-of-Pearl Dial

This dial features diamonds in 18 ct gold settings. Mother-of-pearl is by its nature full of mystery and surprises. Depending on its origin, it can be pink, white, black or yellow. It differs in colour, intensity and structure according to the part of the shell from which it is extracted. At Rolex, mother-of-pearl is never artificially coloured. Instead, particular know-how and skill are devoted to simply highlighting its natural beauty and preserving the original hues. As all mother-of-pearl dials are unique pieces, an identical dial will never be found on another wrist.

Diamond-set bezel

Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.

18 ct yellow gold

By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.

Model availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Boutique Rolex Genève is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.