Rolex Datejust 31 31 mm, 18 ct yellow gold, M278288RBR-0038
CHF 43 600
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
Boutique Rolex Genève is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.
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Reference
278288RBR
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Model case
Oyster, 31 mm, yellow gold and diamonds
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Waterproofing
Waterproof to 100 metres / 330 feet
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Bezel
Set with diamonds
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Dial
Olive green, floral motif set with diamonds
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Strap
President, semi-circular three-piece links
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Movement
Perpetual, mechanical, self-winding
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Calibre
2236, Manufacture Rolex
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Certification
Superlative Chronometer (COSC + Rolex certification after casing)
Olive-Green Dial
The floral-motif dials combine three different finishes – sunray, matt and grained. High-technology finishing techniques were required to create this motif, a shining example of refined dial-making expertise. The textural effects are further enhanced by 24 diamonds of varying sizes, which illuminate the centre of each flower.
Diamond-set bezel
Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.
18 ct yellow gold
By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.
Model availability
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
Boutique Rolex Genève is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.
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