Rolex Datejust 31 31 mm, Everose Rolesor - combination of Oystersteel and Everose gold, M278381RBR-0023
CHF 19 100
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
Boutique Rolex Genève is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.
-
Reference
278381RBR
-
Model case
Oyster, 31 mm, Oystersteel, Everose gold and diamonds
-
Waterproofing
Waterproof to 100 metres / 330 feet
-
Bezel
Set with diamonds
-
Dial
Rosé-colour set with diamonds
-
Strap
Oyster, three-piece solid links
-
Movement
Perpetual, mechanical, self-winding
-
Calibre
2236, Manufacture Rolex
-
Certification
Superlative Chronometer (COSC + Rolex certification after casing)
Rosé-colour dial
This dial features diamonds in 18 ct gold settings. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.
Diamond-set bezel
Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.
Everose Rolesor
Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.
Model availability
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
Boutique Rolex Genève is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.
Contact us
Book an appointment
Book an appointment
Appointment purpose
We offer you an in-store experience with one of our Rolex advisors who will share their expertise to guide you and answer all your questions.
Please select the purpose of your appointment.
Book an appointment
Please note
Kindly note that the availability of certain Rolex watches in our boutique may be limited.
Please note that you may visit the boutique directly to bring/collect your watch to/from our after-sales service.
Book an appointment
Please choose a date and time
Select an availlable time
Book an appointment
Please enter your contact information
Book an appointment
Your appointment is confirmed
We are pleased to confirm your appointment at Boutique Rolex Genève.
Thank you to introduce yourself at the entrance upon arrival, a Rolex sales advisor will be available to welcome you.
Your appointment details
Purpose
Date
Location